Basic Principles of Typographic Design (Spanish, Multisub)
Release date:2022
Author: Latinotype
Skill level:Beginner
Language:Spanish
Exercise files:Yes
Learn to create your own modular alphabet with Adobe Illustrator
More than half a century after the invention of modern printing, typography design continues to be one of the most challenging and exciting challenges a designer can face. The readability, spacing and stylistic coherence of each of the characters make each alphabet communicate in a way through its forms, something in which they work with love and passion Daniel Hernández and Luciano Vergara, founders of Latinotype, the first printing smelter From Chile. They have specialized in typography design for retail and made to measure and have clients such as Starbucks, Royal Caribbean International, Movistar or Converse, among many others. In addition, their fonts inspired by the Latin American imaginary can be found online in catalogs such as MyFonts, FontShop or Fonts.com.
In this course you will learn the basic principles of typographic design so that you can design a modular alphabet in Adobe Illustrator. You will discover all the considerations to take into account when understanding, systematizing, recognizing and differentiating the characteristics of an alphabet and all its characters.
About this course
You will start knowing the work and influences of Latinotype. Daniel and Luciano will talk about the term typography and why it is important to continue designing it.
You will learn other basic concepts of typography, starting with the anatomy of the Latin alphabet and then enter concepts such as stylistic coherence, rhythm, shape, space, optical corrections and visual compensations.
You will learn the Daniel and Luciano character systematization method, perfect to build an alphabet efficiently. From some specific characters you will get the base to easily build your modular alphabet.
You’ll start by designing a lowercase alphabet, then you’ll shape the capitals and end with the numbers.
Finally, you will learn to design your own typographic specimen, to show your modular alphabet to the world. You will make a composition of words applying hierarchy, color and visual elements to generate a design that will reinforce the characteristics of your typography.
What is this course’s project?
You will create an alphabet that will include the 26 minuscule and uppercase characters of the Latin alphabet and apply it to a typographic specimen that will reinforce the concepts of the alphabet with design and color.
Who is it for?
To typographers, designers, professionals or students of advertising and anyone interested in typographic design.
What you need
Basic knowledge of design and Adobe Illustrator is necessary.
You will also need a computer with Adobe Illustrator installed
01 – Presentation
02 – Influences
03 – What is typography
04 – Why design typography
05 – Anatomy of the Latin alphabet
06 – Style coherence, rhythm, shape, counterform and space
07 – Why and how to systematize
08 – Groups of letters
09 – Know the modules and how they are used in the grid
10 – Designing the first lowercase letters of the alphabet
11 – Videospan, the origin of our design DNA
12 – Design of lowercase letters of the first group or square letters
13 – Design of lowercase letters of the second group or circular letters
14 – Design of lowercase letters of the third group or triangular letters
15 – We will design our first capital letter, the R
16 – Design of capital letters AHO
17 – Design of letters derived from TIME, and the rest of the capital letters (part I)
18 – Design of letters derived from TIME, and the rest of the capital letters (part II)
19 – Numbers
20 – Introduction to the design of a typographic specimen
21 – Design of a typographic specimen (part I)
22 – Design of a typographic specimen (part II)
23 – Introduction to the design of modular sources
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