Introduction to Lettering for Instagram (Spanish, Multisub)

Create content for social networks by drawing letters
Lettering interprets letters as graphic forms that convey feelings. It goes beyond an alphabet that composes words, but they are pieces of design, composed of letters drawn specifically for a specific use.

Chisko Romo has been living from the lettering since 2012 and, in this course, will teach you in a practical way, to create compositions with different styles of letters that you can use as publications on social networks.

What will you learn in this online course?
You will start knowing Chisko, his beginnings in the world of lettering and his influences. It will also give you a brief review of your Instagram experience and you will understand why it has become your professional blog.

You will review basic concepts such as the difference between calligraphy, typography and lettering; and also, you will perform basic calligraphy exercises with a brush. Chisko will show you the process to draw an alphabet, where you will learn how to add particular features to your letters, which will make them look like part of the same family.

With the bases learned, you will begin to devise the phrase and the disposition of your lettering. Once defined you will perform several exercises, until you find the ideal style of your phrase and you will determine the format of the composition, in which you will integrate the lettering with the rest of the elements.

You will continue creating a grid that will help you determine the spaces of each letter and draw them with the appropriate proportions. In addition, Chisko will give you a series of tips to achieve the best version of your final sketch, which will save you work when it comes to vectorizing your lettering on the computer.

Then you will define the composition of your images, taking into account the props necessary to create the set where you will make your shots. Once everything is ready, you will only have to click with your camera or mobile to take your pictures.

To finish, you will select your favorite images, to make basic retouching and create interesting effects with your lettering in Adobe Photoshop, thanks to a series of tricks and tips that Chisko will provide you to achieve a final quality finish

What is this course’s project?
You will generate a series of images – using calligraphy, lettering and mobile photography – to publish them on the social networks of your brand or on your personal account.

Who is this online course for?
To designers, creatives and anyone interested in using lettering to generate original content on Instagram.

Requirements and materials
You will need pencil, paper, props for the photographic shot, a cell phone or mobile with Instagram and a computer with Adobe Illustrator and Adobe Photoshop, as well as basic knowledge of both programs.