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Logo Design in Adobe Illustrator – The Intermediate Level

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Release date:2022, January 13

Author:Daniel Evans

Skill level:Intermediate

Language:English

Exercise files:Yes

What Will I Learn?

  • Discover the principles of an effective logo
  • Learn the difference between free and premium fonts
  • Discover how to identify quality fonts
  • Gain knowledge of professional and precise kerning techniques
  • Learn how to measure, space and balance logo design elements
  • Gain knowledge of horizontal rule use and bullets points
  • How to space and measure logo design elements
  • Learn how to utilize negative space to separate symbol elements
  • Develop a logo with professional aesthetics and balance
  • Learn how to use negative space to give a feeling of depth
  • Discover how to highlight with negative space
  • Discover how to employ negative space in type
  • Learn how to conduct an more advanced logo project from start to finish
  • Learn how to develop an advanced mood board
  • Discover how to compose an advanced mind map
  • Gain knowledge of the advanced logo design sketching process
  • Learn how to develop a refinement sketch using guide paper
  • Test your logo design skills in the vast array of projects!
  • Connect with me in the Q&A! – Post your logo design work or shoot a question!

Requirements

  • Adobe Illustrator (or Trial Version) or any other Vector Software
  • Scanner or quality camera to capture sketches to trace
  • Sketching materials – Pencil, paper, eraser
  • Positive attitude
  • Willingness to learn

Description

* ‘Another amazing course from Daniel. This one really takes your from a beginner level to a more advanced logo designer status.’

* ‘Awesome course as always, if you have understood the fundamentals of logo design this is a perfect next step to level up.’

* Brilliant course! I thoroughly enjoyed the course and it was the perfect ‘next level’ from ‘Logo Design – for Beginners & Beyond’.

‘This is by far the best, most comprehensive, and most detailed Logo Design series I’ve ever taken. It’s a series worth a 5/5 rating!’

==========================
*** UPDATED JANUARY 2022! ***

Due to unprecedented demand, I’m proud to launch this course as the follow up to: ‘Logo Design for Beginners & Beyond’.

**** To all fellow Logo Designers, who are ready for the NEXT LEVEL… ****

As a logo design professional with over 18 years experience, I’m going to reveal to you the next stage of learning in the exact manner in which I learned myself. We’re going to cut to chase and explore all the next realm of logo design, leaving nothing untouched and delivered in a no nonsense manner!
In this second series, we’re going to cover: key logo principles, font selection strategies, precise and professional kerning, measurements, spacing and balance, hidden meaning application and the all valuable negative space logos – which separates the amateurs from the professionals!
We’ll also be delving into comprehensive case studies in which you can see me storm projects from start to finish, from client questionnaire to finished logo, including moodboarding, mind-mapping, comprehensive sketching, pin-point accurate refinement sketching, right through to the digitization in Illustrator.
Try your hand at various assignments too, and I’ll give me highly reviewed, one on one feedback and undivided advice in the Q&A section so that we can fine tune your logo design skills to your personal needs. I’m always here.
Grab your pencil and paper. We’re ready to go.
If you want to supercharge your ability and worth as a logo designer, the next level is only one step away….
Get your Certificate of Completion after finishing the entire course!

Who is the target audience?
Students who have taken my Beginners Logo Design course
Those ready for more advanced logo design principles

Watch online or Download for Free

01. Introduction
01. Introduction

02. Pressing the Principles
01. Simplicity
02. Memorability
03. Timelessness
04. Versatility
05. Appropriateness
06. Trends

03. Font Selection Strategies
01. Font Suitability
02. Symbol Weight vs Font Weight
03. Font Simplicity
04. Font Legibility
05. Font Quality & Error
06. ACTIVITY Fix the Font
07. Using the search bar for Decorative Fonts
08. Font Foundry Preview – Upper and Lower
09. Premium Fonts VS Free Fonts
10. Font Licensing

05. Precise & Professional Kerning
01. Precision Kerning – Part 1
02. Precision Kerning – Part 2
03. Precision Kerning – Part 3
06. ACTIVITY Fix the Font

07. Measuring, Spacing & Balancing Elements
01. Utilising Horizontal Rules
02. Bullet Points for Balance in Taglines
03. Bullet Points for Balance in Main Text
04. Bullet Point Summary & Analysis Technique

09. A Quick Interjection!
01. A Quick Interjection!

10. Negative Space
01. Negative Space Overview
02. Shape Separation with Negative Space – Part 1
03. Shape Separation & Cutouts with Negative Space
04. Purpose & Depth
05. Highliting with Negative Space
06. Negative Space in Type

12. Case Study 1 – Ridez – Planning
01. The Questionnaire Reviewed
02. Fillable (form) PDF Questionnaire
03. The Moodboard
04. The Mind Map

13. Case Study 1 – Ridez – Sketching
01. The Rough Sketching Process – Part 1
02. The Rough Sketching Continues – Part 2
03. Still Rough Sketching! – Part 3
04. The Refinement Sketching Process
05. Sketching Summary – Make it POP!.

14. Case Study 1 – Ridez – Digitizing the Symbol
01. Digitizing the Symbol – Part 1 – Form Analysis
02. Digitizing the Symbol – Part 2
03. Digitizing the Symbol – Part 3

15. Case Study 1 – Ridez – Introducing Type
01. Selecting a Suitable Font – Part 1
02. Selecting a Suitable Font – Part 2
03. Selecting a Suitable Font – Part 3
04. Kerning the Type
05. Type Treatment

16. Case Study 1 – Ridez – Polishing & Preparing the Logo
01. Cleaning up the Logo – Part 1
02. Cleaning up the Logo – Part 2
03. Cleaning up the Logo – Part 3
04. Cleaning up the Logo (Symbol) – Part 4
05. Cleaning up the Logo (Symbol) – Part 5

17. Designers Etiquette Preparing the Document
01. Arranging Layers

18. Case Study 1 – Ridez – Colouring
01. Colouring the Ridez Logo (Text) – Part 1
02. Colouring the Ridez Logo (Symbol) – Part 1
03. Colouring the Ridez Logo (Symbol & Text Adjustments) – Part 3
04. Colouring the Final Ridez Logo – Part 4

19. Case Study – Ridez – Finalization & Review
01. Symbol Sizing & Allignment
02. Reviewing the Ridez Logo

21. ACTIVITY Redevelop the ‘Ridez’ logo
01. ACTIVITY Redevelop the Ridez Logo

22. Case Study 2 – Trutone Amplification – Planning
01. The Questionnaire Reviewed
02. The Moodboard
03. The Mind Map

23. Case Study 2 – Trutone – Sketching
01. Rough Sketching the Symbol – Part 1
02. Rough Sketching the Symbol – Part 2
03. Rough Sketching the Symbol – Part 3
04. Refinement Sketching the Symbol

24. Case Study 2 – Trutone – Digitizing the Symbol
01. Digitizing the Trutone Symbol – Part 1 – Form Analysis
02. Digitizing the Trutone Symbol – Part 2
03. Digitizing the Trutone Symbol – Part 3
04. Digitizing the Trutone Symbol – Part 4
05. Digitizing the Trutone Symbol – Part 5

25. Case Study 2 – Trutone – Introducing Type
01. Selecting a Suitable Font – Part 1
02. Selecting a Suitable Font – Part 2
03. Selecting a Suitable Font – Part 3
04. Selecting a Suitable Font – Part 4

26. Case Study 2 – Trutone – Polishing & Preparing the Logo
01. Cleaning up the Trutone Logo – Part 1
02. Cleaning up the Trutone Logo – Part 2
03. Cleaning up the Trutone Logo – Part 3
04. Cleaning up the Trutone Logo (Symbol) Part 4
05. Cleaning up the Trutone Logo (Symbol) – Part 5

27. Case Study 2 – Trutone – Applying the Tagline
01. Applying the Tagline to the Trutone Logo
02. Kerning the Tagline
03. Balancing & Alligning the Tagline
04. Cleaning up the Tagline

28. Designers Etiquette Preparing the Document
01. Arranging Layers

29. Case Study 2 – Colouring the Trutone Logo
01. Colouring the Trutone Logo (Text) – Part 1
02. Colouring the Trutone Logo (Text) – Part 2
03. Colouring the Trutone Logo (Symbol) – Part 3
04. Colouring the Trutone Logo (Symbol) – Part 4
05. Colouring the Trutone Logo (Symbol) – Part 5
06. Colouring the Trutone Logo (Symbol) – Part 6

30. Case Study – Trutone – Finalization & Review
01. Reviewing the Trutone Logo

31. ACTIVITY Redevelop the Trutone Logo
01. ACTIVITY Redevelop the Ridez Logo

32. Case Study 3 – EyeDive
01. The Questionnaire Reviewed
02. The Mood Board
03. The Mind Map
04. Sketching the Symbol – Part 1
05. Sketching the Symbol – Part 2
06. Sketching the Symbol – Part 3
07. Refinement Sketching the Symbol
08. Digitising the EyeDive Symbol – Part 1 – Form Analysis
09. Digitising the EyeDive Symbol – Part 2
10. Digitising the EyeDive Symbol – Part 3
11. Digitising the EyeDive Symbol – Part 4
12. Digitising the Alternative EyeDive Symbol
13. Selecting a Font – Part 1
14. Selecting a Font – Part 2
15. Selecting a Font – Part 3
16. Kerning
17. Marrying Text with the Symbol – Part 1
18. Marrying Text with the Symbol – Part 2
19. Colouring the EyeDive Logo – Part 1
20. Colouring the EyeDive Logo – Part 2
21. Reviewing the EyeDive Logo

33. ACTIVITIES
01. ACTIVITY Redevelop the Ridez Logo
01. ACTIVITY Redevelop the Ridez Logo
01. ACTIVITY Redevelop the Ridez Logo
01. ACTIVITY Redevelop the Ridez Logo
01. ACTIVITY Redevelop the Ridez Logo
01. Join us in the Q&A for Feedback!
03. One project at a time

10. ACTIVITY Design a Logo for Jesters Popcorn
10. ACTIVITY Design a Logo for Jesters Popcorn

34. Final Word
02. Final Word
[Udemy] Logo Design in Adobe Illustrator – The Intermediate Level.7z
[Udemy] Logo Design in Adobe Illustrator – The Intermediate Level_Subtitles.7z


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