Product Design Masterclass – Hands on a Real Project

What you’ll learn

• Create an aesthetic, Modern Product Design for your product
• Implement technical innovations through a Design Thinking Process
• Adapt your product to the Target Group
• Evaluate and improve Styling, Lines, and Shapes
• Focus on User Experience Design, User Interface Design, Usability, Controls, and Symbolism
• Use Ergonomics to make your product as comfortable to use as possible
• Create a Startup Pitch Presentation or Video Ad to sell your product
• Apply Product Design for all kinds of products
• Understand Color Theory and how to select a color for your product
• Apply Design Theory to your development process

Requirements
You need nothing but your creativity!

Description
Would you like to be able to design products like a professional? Know additionally to Graphic Design, also Product Design, and Industrial Design? Are you planning to sell products to end customers but are trying to figure out what makes a good design? No matter what product it is, from electrical appliances to coffee cups, this course will teach you exactly that!

In this course, I will show you how to create professional Product Designs and market them. You’ll learn about Design Theory, Shaping, Coloring, Ergonomics, and Target Groups, from sketching to modern designed products using an actual project to redesign a hair dryer. The approach can be applied to any other product.

But what exactly will you learn in detail here in this course?
Design Research – Design Thinking – Design Theory – How exactly do you start after the product idea? In this part of the course, I will show you how to quickly research real-world examples online, from historical references to competitive analysis. After the market analysis, we will venture into patent research to avoid litigation with the competition. We will also talk about how to use design thinking to find optimization opportunities and innovations that will make your product better than the competition’s products.

Target Group – In this part of the course, we will learn more about Pricing; we will create a Persona that reflects your future user. We will use a Morphological Box to select all the features your potential buyer wants so the product fits the Target Audience perfectly.

Product Design – You will learn how to get inspiration and put your ideas on paper in Sketches and Technical Drawings for the first time. You will understand how to evaluate the shapes you have sketched and how to use edges to make the design more modern, aesthetic, and expressive. You learn what is essential in the design thinking process. You learn to adapt the product’s shape to the Ergonomics and the body sizes of the Target Group. You know how to design controls, switches, and buttons and which symbols are suitable for user-friendly operation – every topic is included.

Marketing – Your finished product must be professionally presented and marketed to generate sales. In this section, you will learn how to create a suitable Brand Name that relates to the product, and we will create a matching Logo and Slogan and set both ideally in the scene. You will also learn to do a Product Presentation to present and visualize the product to your Agency Clients, Investors at a Startup Pitch Presentation, or to the end customer in Marketing Ads on Facebook Business Manager or Google Ads. It’s all about Marketing your product successfully.

After completing this course, you will be able to do the following things:

• Create an aesthetic, Modern Product Design for your product
• Implement technical innovations through a Design Thinking Process
• Adapt your product to the Target Group
• Evaluate and improve Styling, Lines, and Shapes
• Focus on User Experience Design, User Interface Design, Usability, Controls, and Symbolism
• Use Ergonomics to make your product as comfortable to use as possible
• Creating a Startup Pitch Presentation or Video Ad to sell your product

So what are you waiting for?
Enroll in this course today, and we’ll see you in the first video!
Go for it!
– Max Fliege

Who this course is for:
For graphic designers who want to offer more to their clients, students, startup founders, Amazon FBA resellers, visionaries, and entrepreneurs with product ideas.
For anyone who wants to learn the product design process and theory.
Beginners will learn, advanced will be animated, and professionals will be inspired.