Storytelling for Animation and Motion Design (Storytelling para animación y motion design – Spanish, Multisub)

Learn narrative techniques and tools to develop animation projects.
To communicate effectively and reach the viewer it is essential to have a good story to tell, but the most important thing is to know how to tell it. Moisés Arancibia is the creative director and founder of Smog, a studio specialized in storytelling through design and animation, which has given him the opportunity to explore in depth the possibilities of language and audiovisual storytelling.

In this course you will learn to tell stories with animated images. Moisés will entrust you with his procedures and techniques to facilitate the process of creating animation and motion design stories.

The first thing you will do is to know the work of Moisés Arancibia and the projects he has carried out with his study: Smog. In addition, he will talk about his influences and references in the field of animation and motion design.

Then you will see what exactly is the storytelling and you will know the essential elements to take into account when planning your story and the most attractive way to tell it.

Moses will share with you the essential structure on which every well-told story should plant its pillars: idea, tone and structure.

You will know the indispensable tools to tell an animated story through which the viewer will inevitably be attracted: the storyboard, the characters, the transitions and the visual analogies.

Finally, you will create your animatic and learn about the importance of audio when it comes to telling animation and motion design stories.