Stationery Creation for Branding Projects (Creación de papelería para proyectos de branding – Spanish, Multisub)

Learn how to transmit the visual identity of a brand in its corporate stationery and packaging, based on its logo
With the digital era in full swing, presenting a brand with print products that can be touched and appreciated has become a differentiating factor for designers and their clients. Javier Zamora, founder and creative director at Plácida, a graphic design studio specialized in corporate brand identity and product packaging design where original visual and tactile experiences are created to go a step further than what can be viewed on a screen.

In this course, learn how to create corporate stationery based on its logo. Discover how to transmit a brand’s visual identity with Javier. Combine innovative branding and graphic design techniques to create attractive and functional visual communication for a brand.

What will you learn in this online course?
Get to know Javier and learn about his career as a graphic designer and founder of Plácida design studio. Discover his artistic and professional references and get a preview of what you’ll learn in the course.

Then, start your visual identity project for corporate stationery. Explore the details of each material and learn different printing techniques and finishes, before going through the history of typography and how to select the right typeface for your project.

Javier shares a case study to show you how well-crafted stationery can become the wow factor for a brand in today’s digital era. Learn the importance of building a flexible visual identity that adapts to the needs of a client.

Move onto the production phase by defining the physical format and sections of your design. Identify the brand’s personality, create a style guide, and see how to communicate its personality through stationery and corporate packaging. Then, create the paper prototypes to test the format, color range, and choice of typeface.

See how to communicate the concept of your design through a PDF presentation and product mock-ups using Adobe Illustrator and Photoshop.

Finally, create a second presentation with the relevant technical information for printing the final artwork. Javier concludes the course by giving you advice for you to ensure the final result is at the same standard as the files you prepared.

What is this course’s project?
Create a branding project from start to finish. Using a brand’s logo, create stationery items that reflect the brand’s identity, by combining different materials and printing techniques.

Who is this online course for?
For designers, art directors, and anyone who wants to learn how to develop a brand’s identity and reflect it onto stationery by combining different materials and printing techniques.

Requirements and materials
Basic graphic design knowledge and Adobe Photoshop and Illustrator skills are required to take this course.

As for materials, you’ll need a pencil, an eraser, paper, and a computer with Photoshop and Illustrator installed. You also need a brand’s logo to create your stationery.