Planning and Management for a Creative Studio (Spanish, Multisub)

Learn to manage and organise a business in the industry of design, marketing or communication
In this course Enrique Rivera, CEO of the agency 360º Dnoise, will explain the keys to take into account when managing a company oriented to the world of design, advertising and marketing in an appropriate manner. With this course, you will make your day-to-day management a little easier so that you can focus on your work as a creative.

What will you learn in this online course?
You will begin by knowing the trajectory of Enrique Rivera and his business experience.

Next, you will learn to define the objectives and values of your brand and you will develop a business plan, two key aspects before starting any type of creative business (agency, design studio, online store, personal brand, etc.)

Next, Enrique will guide you when selecting the most appropriate legal personality for your project and assess some decisions prior to its launch: financing, the hiring of an agency and the rental of a space or work space.

Later, you will tackle important accounting issues such as forecasting of expenses and income, payment of taxes and management of suppliers and human resources of the company (hiring of personnel, payroll, rights and duties, etc.). You will also learn to mark an appropriate price for the products or services you offer and define your corporate identity.

Once you have seen the most theoretical aspects of management, you will go on to develop the processes to execute a project effectively. For this, Enrique will give you some recommendations on negotiation, how to prepare budgets and the types of contracts that exist when closing an order or a sale.

Finally, you will learn how to develop a procedure for quality control and evaluation of the processes of your study to continue improving day by day, and get you to devote more time to the creative part than to the management.

What is this course’s project?
You will make a business plan quickly and easily using the “canvas model” and you will define the price of your three star products or services.

Who is this online course for?
To designers, illustrators, animators, photographers and creative professionals in general who have the intention of starting a business activity, either as a company or as a personal, and those who have already started their business but feel that they do not perform an optimal management of it.

Requirements and materials
Have a business project, a business idea or simple curiosity about how to optimally manage an agency, design studio, communication and marketing company or personal brand.

Regarding the materials you will need paper, pen, a computer and internet access.

Regarding the previous knowledge to carry out the course, it is recommended to have basic notions of office automation.