Introduction to visual merchandising (Spanish, Multisub)

Learn to conceptualize window displays and realize them by creating a unique window dressing
The window dressing embraces a myriad of disciplines, from art direction, craft, architecture, sculpture, facilities, graphic design … you can play with colors, materials, perspectives and depths, even creating optical effects. The founders and creative directors of Creative Kiosk, Carla and Laura, began to enter the universe of showcase for big brands in 2014. Since then, they have already made more than 20 showcases for Hermès Panama, Mexico and Brazil, Swarovski or Disney.

In this course, Creative Kiosk will introduce you to the world of vitrinism. You will learn to create a brief and develop a concept for your project. After the conceptualization, you will receive some tips so that you can then carry it out, although you will not delve into the assembly phase.

What will you learn in this online course?
You will start knowing more about Carla and Laura, or what is the same, Creative Kiosk. They will tell you what they do in their creative boutique and you will discover how they entered the showcase. In addition, they will show you their artistic influences.

You will make an introduction to vitrinismo, you will see the impact it has with the audience and, consequently, with the sales. The storytelling is essential to produce emotions in the consumer, you will learn how it should go according to the brand. Also, you will see the importance of simplicity to enhance a product, as well as getting a surprise factor.

You will go deeper into how to manage the showcase space well, making the most of it. Other important factors are its composition and balance. You will create a focal point and play with heights and depths.

You will review the materials and their characteristics taking into account the concept and the budget. Next, you will see how lighting can generate concrete environments and depths.

You will learn to manage the pre-production of your project, from understanding your client’s order well, from the beginning, the budget according to the time spent, to preparing a brand brief to know it in depth.

You will start the creative process, researching and looking for references for the creation of a mood boad . You will see how to create your sketch, either manually or digitally drawn with the program you use: Illustrator, Photoshop, Sketchup … Then, you will check the chosen materials to see pros and cons, as well as with lighting. Next, Kiosco will talk to you about how to present your project to a client.

Finally, you will see how to bring your sketch to reality, how to deliver the specifications to suppliers and other important details, such as having defined work schedules.

What is this course’s project?
You will design a showcase for a particular brand: you will create your brief , you will develop a concept for your project and you will see how to carry out the art to produce it.

Who is this online course for?
To people who are interested in vitrinismo, either for their own business or to start dedicating themselves to it.

Requirements and materials
You will need basic design knowledge (whether graphic design, interior design or architecture).

As for materials, everything will depend on what medium you use to make your showcases: it can be drawing manually or, digitally, in that case you will need the design program that you normally use as Adobe Illustrator, Photoshop or 3D programs such as Sketchup.