Introduction to the Business of Food Styling (Spanish, Multisub)

Learn the essential steps for developing a food styling project from start to finish
It’s not just taste that wins us over with food, but sight as well. That’s why presentation is so important and food styling has the ability to get you social media followers from all over the world. Espacio Crudo is a photography studio specializing in food photography and has worked with clients such as Nestlé, Coca-Cola, Pyrex and Juan Valdez. They know exactly how to emphasize the pleasure points in gastronomy for all the senses, turning each ingredient into the protagonist of a photograph.

Paola, Andrés and Natalia of Espacio Crudo, will take you to into the kitchen and teach you the ins and outs of the business of food styling . They will show you the whole process behind the creation of impressive gastronomic images – from first contact with the client to the final photo – through set design and choosing the necessary ingredients.

What will you learn in this online course?
You will begin by getting in depth look at Espacio Crudo’s work. Paola, Andrés and Natalia will also talk about their creative influences.

The they will tell you about the clients they have worked with throughout their professional career. You will choose one of them to develop your final project.

You will see how to conduct the first meeting with your client, create a realistic schedule – including all the necessary steps to obtain the final product – and create a budget.

Next, you will plan your photograph: create a sketch, think about the necessary ingredients, how to place them in an attractive way and design the set.

Before taking the photo you will search for the right ingredients and the team from Espacio Crudo will give you useful tips for buying or making them.

You will assemble the set, create a lighting scheme and create the plating for the final photograph. With the final photo ready, you will see the digital development and retouching processes.

What is this course’s project?
You will plan everything according to the brief from of a real client. The team at Espacio Crudo will photograph a granola recipe, but you can choose the project you like most.

Who is this online course for?
For photographers, filmmakers, art directors, foodies and anyone else interested in learning more about the business of food styling .

Requirements and materials
It is advised to have basic knowledge of photography.

With regard to the materials you will need: a camera, an adequate light source, backgrounds of different colors and textures, plates, kitchen utensils and the necessary ingredients for your recipe.