Graphic Design for Fiction – Visual Identities with Stories

In this course led by Tom Muller, you will learn how to translate powerful stories into memorable brand identities using Adobe Illustrator and InDesign. The course offers the following benefits:

• Learn the art of graphic design for fiction: Tom Muller, a creative director with experience in designing brand identities for iconic fictional titles, will guide you through the process of creating brand identities specifically for fiction. You will learn the principles and techniques of graphic design as applied to storytelling and fictional narratives.
• Discover the creative process behind X-Men’s branding: Tom Muller has worked on branding for Marvel’s X-Men, and he will share insights into the creative process and techniques used in designing cohesive brand identities for fictional titles. You will gain an understanding of the concepts and strategies behind successful brand identities in the context of fiction.
• Create a unique brand identity from start to finish: Through hands-on projects and exercises, you will have the opportunity to create a brand identity from scratch for a book package based on your favorite story. You will learn how to develop logos, typography, colors, and other design elements to create a cohesive and memorable brand identity that tells a story and resonates with the target audience.
• Learn Adobe Illustrator and InDesign: This course focuses on using Adobe Illustrator and InDesign, industry-standard graphic design software, to create brand identities. You will gain practical skills in using these tools to design and execute your own brand identity projects.
• Gain practical skills and real-world insights: Tom Muller’s experience as a creative director for major brands and his passion for storytelling will provide you with practical skills and real-world insights into the process of creating brand identities for fictional titles. You will learn how to approach branding with a narrative spin and create unique and memorable brand identities that convey powerful stories.

Overall, this course offers a unique perspective on graphic design for fiction, providing you with the skills and knowledge to create compelling brand identities that capture the essence of a story and leave a lasting impression.