Building and Launching a brand by Adam Katz

Learn how to build a brand from scratch by developing a strong strategy to effectively communicate with your target audience.

Explore the world of branding and master the art of crafting memorable brands with the online course “Crafting Memorable Brands,” led by Adam Katz. In this course, you will delve into the intricacies of brand creation guided by an experienced designer and creative director who has collaborated with renowned brands such as Google and Nike.

Discover the essence of a company’s identity as you embark on a creative journey filled with inspiration. Through the lens of classic corporate design from the 1960s and ’70s, you’ll learn to focus not just on how something looks but on what it conveys. Adam Katz will share his expertise in crafting brand strategies that effectively communicate a company’s unique ideas to its target audience.

Explore the step-by-step process of developing a brand identity, from conducting in-depth research and creating user-journey maps to sketching interactions and crafting a comprehensive brand strategy. You will gain invaluable insights into the world of brand creation. With Adam’s guidance, you’ll design logos, choose typography and colors, and create a compelling brand voice that resonates with your target audience.

What is this course’s project? Develop a brand identity for a client or your portfolio, showcasing your ability to apply the principles and techniques learned throughout the course. By the end, you will have created a brand identity that effectively communicates the essence of the brand, complete with guidelines that ensure consistency and cohesion.

Who is this online course for? This course is ideal for aspiring designers, creative professionals, and anyone interested in the art of brand creation. Whether you’re a graphic designer, marketer, or entrepreneur looking to build a strong brand, this course offers valuable insights and practical skills to help you navigate the world of branding. No prior experience is required, making it accessible to beginners and intermediate learners alike.

Requirements and materials To make the most of this course, it is recommended that you have advanced skills in Illustrator, InDesign, and Photoshop, or equivalent design programs. Familiarity with these tools will allow you to fully engage with the practical exercises and projects throughout the course. Additionally, having access to relevant design resources such as stock photos or illustrations will enrich your learning experience and enhance the quality of your final brand identity.