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The Landing Page Mastery by Alexunder Hess

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Release date:2023

Author:Alexunder Hess

Skill level:Beginner

Language:English

Exercise files:Yes

Maximizing income by helping others succeed is a key principle in this course on crafting high-converting landing pages. Elevate your career and financial prospects by mastering the art of creating impactful landing pages that drive conversions.

Here’s what you’ll discover across 15 powerful lessons:

Lesson 01: Landing Page Introduction Explore the essence of landing pages, their historical evolution, and their contemporary purpose.

Lesson 02: Marketing and Sales-Driven Landing Pages Understand the marketing framework, different landing page types, and their roles within the marketing funnel.

Lesson 03: Crafting Effective Landing Pages Learn the step-by-step process, tools, and strategies for creating compelling landing pages.

Lesson 04: Quick Mockup Creation Bonus lesson on crafting product mockups swiftly using Figma.

Lesson 05: Client Interaction and Value Delivery Decode client needs, effective pricing, communication strategies, and delivering exceptional value.

Lesson 06: Anatomy of a High-Converting Landing Page Discover the core structure and elements vital for a landing page’s success, including copywriting techniques and emotional triggers.

Lesson 07: Research Strategies Uncover the pivotal questions for connecting businesses with their audience for a high-converting landing page.

Lesson 08: Copywriting Essentials While not a copywriting course, gain insights into sourcing effective copy for landing pages.

Lesson 09: Aesthetics vs Functionality Differentiate between aesthetic appeal and functional efficacy for landing pages focused on conversions.

Lesson 10: Comprehensive Design Process Explore the meticulous steps involved in the landing page design journey, covering every detail from analysis to typography.

Lesson 11: Tailoring Landing Pages Understand the nuances of designing landing pages for various products, such as courses, software, and mobile apps.

Lesson 12: Building Trust and CTAs Discover the pivotal elements fostering trust and effective Calls to Action (CTAs) for heightened conversions.

Lesson 13: Development Insights Navigate the pre-development requirements and self-sufficiently develop landing pages without outsourcing.

Lesson 14: Testing and Analytics Comprehend the essential pre-launch checks and fundamental metrics for successful landing pages.

Lesson 15: Q&A Session Recap Gain valuable insights from a 54-minute Q&A session, addressing common queries and refining your grasp on high-converting landing page strategies.

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