Introduction to Visual Merchandising (Spanish) by Kiosco Creativo

Learn how to turn a plain shop window into something people stop for, with Carla and Laura from Kiosco Creativo. You will go from client brief to finished mock-up, using storytelling, composition, and smart choices in materials and light to make the product stand out.

🎯 What you’ll learn

• Design window displays from brief to final specs
• Use storytelling to link brand values to shoppers
• Stage and enhance products with simplicity and surprise
• Build composition with focal point, balance, height and depth
• Choose materials and lighting to fit concept and budget
• Present your concept and build a display mock-up

✅ Requirements

• Skills: Basic understanding of design — graphic design, interior design, or architecture is enough to follow along
• Tools: Basic drawing tools or Adobe Illustrator, Adobe Photoshop, or SketchUp for sketches and presentations

📝 Description

Visual merchandising sits right between art direction and interior design. You play with color, materials, perspective, and depth to pull people in. This course breaks that down into practical moves you can reuse for any brand or shop window.

Carla and Laura walk you through their real process. You start with the brief and budget, then collect references in mood boards, sketch the idea by hand or in SketchUp, and lock materials and lighting. No guesswork — just a clear order: concept, design, presentation, specs.

You will also get into the details that make displays work on the street. How to set a focal point, keep composition balanced, use height and depth, and pick materials that match both idea and money. Plus how light changes mood, and how to write files suppliers can actually build from.

The final project is hands-on: you design a full window for a brand and build a small mock-up to test it. Good practice for freelancers, shop owners, or anyone who wants retail work in their portfolio.

🧑‍🎓 Who this course is for

• Designers, architects, or illustrators who want to add retail and window work to their services
• Shop owners, stylists, and brand teams who need displays that grab attention and sell

🧑‍🏫 About the Author

Carla and Laura are the founders and creative directors of Kiosco Creativo. They started working in visual merchandising for big brands in 2014 and have since designed more than 20 window displays for clients like Hermès in Panama, Mexico and Brazil, Swarovski, and Disney. Their work mixes narrative, product staging, and buildable design — which is exactly what they teach here.

🏁 Final Result

• A complete window display concept for a brand — brief, mood board, sketches, material and lighting plan, final artwork, supplier specs, and a built mock-up ready for your portfolio