Hand-Drawn Branding – Design Original Logos

Creating a strong brand identity is crucial for any company or organization, as it helps establish a connection with its audience and differentiate itself in the market. Hand-drawn brand identities can add a unique and personal touch, evoking a sense of authenticity and craftsmanship. Graphic designer Jon Contino, known for his work with renowned brands like Google, AT&T, Coca-Cola, and Nike, offers valuable insights into his creative process for developing hand-drawn brand identities.

In Jon’s course, you can learn how to infuse style and personality into your branding by starting with the simple tools of pencil and paper. By utilizing hand-drawn elements, you can create designs that resonate with people on a deeper level, fostering a human connection and making your brand stand out.

The course may cover various aspects of the creative process, including brainstorming and ideation techniques, sketching and refining concepts, and digitizing hand-drawn artwork using graphic design software. Jon may also share his expertise in understanding a brand’s values, target audience, and desired message to ensure the visual elements align with the brand’s identity.

Throughout the course, you can expect to gain insights into typography, composition, color theory, and other design principles that contribute to a cohesive and impactful brand identity. By understanding the importance of storytelling and emotion in design, you’ll be able to create brand identities that effectively communicate the essence of a company or organization.

Ultimately, this course aims to empower you to create one-of-a-kind brand identities that capture the attention of your audience and leave a lasting impression. Whether you’re a graphic designer, a marketer, or an entrepreneur looking to enhance your branding skills, Jon Contino’s course can provide valuable guidance and inspiration.

Best of luck with your branding endeavors! If you have any further questions, feel free to ask.