Process of Motion + NORR Watches Case Study by Daniel Danielsson

In this extreme sport version of an online Motion Design course I’ll take you through every step of a tight Motion Graphic Design Process.

You will learn how to transform your software skills into a rocket-powered career, or profitable business.

01: BRIEF & RESPONSE
Understanding & breaking down client briefs
Responding to briefs
Estimating & quoting projects
Overcoming cost objections
Preventing scope creep
Creating Project Plans

02: MANAGEMENT
Keeping your shit organised
(Shit = files, deadlines, deliveries, feedback, etc.)
Job naming & numbering
Folder structuring
Tracking time, deliveries & feedback
Creating online project hubs
Avoiding cold sweats

03: CREATIVE
The neuroscience of ideas
Ideation tools & techniques
Evaluating ideas
Developing concepts
Creating treatments / pitch decks / presentations
Developing story & flow
Analysing intensity arcs
Creating Visual Scripts, Storyboards, Styleframes and Animatics

04: PRODUCTION
Workflow from pre-production to final
Previs and Roughcut
Sending proofs
Responding to feedback
The feedback filtering effect
Final deliveries

05: AFTERGLOW
Final deliveries
Invoicing
Debriefing
Chasing payments
Getting more work
Publishing and promoting your project