How To Shoot A Beer Commercial
Release date:2021
Author:Shane Hurlbut
Skill level:Beginner
Language:English
Exercise files:Yes
hat does it take to light see through liquids, what does it take to light bottles and cans in a way that creates depth and dimension? This is just the tip of the ICEBERG on this Course which uses a Coors Light Commercial as a case study, Shane Hurlbut, ASC takes you through the production process which includes preparing the Director’s Treatment for the agency pitch, location scouting with the director, and lighting multiple location environments. How do you light a bar with depth and color contrast, how do you control, light and shape a day exterior tailgate party or how about a rooftop at Dusk.
01 Pre-production
01 – Coors – What To Include in a Directors Treatment
02 Production
02 – Coors – Logistics and Planning_ Shooting On Location
03 – Coors – How to Light and Expose a Bar Scene
03 – Coors – Replicating The Sun On Location
03 Product Photography
05 – Coors – Product Photography_ How to Light Liquids
06 – Coors – Product Photography_ How to Light Beer in a Glass
07 – Coors – Product Photography_ Lighting Cans and Bottles
[Hurlbut Academy] How To Shoot A Beer Commercial.7z
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