Creation of an Attractive and Responsible Brand (Spanish, Multisub)

Learn to create a positioning strategy and a marketing plan for success
A well-developed strategy is a sure-fire way to capture market opportunities and boost your business’s growth. This is precisely what marketing strategist and business coach Julieta Tello does at her marketing agency, The Curious Beetle; she helps entrepreneurs successfully and sustainably launch their brands using her expertise and more than 20 years of experience. Several years ago, she launched her brand Design Junkie and has built on its success to become an Instagram influencer.

As a firm believer in purpose-driven marketing, in this course, Julieta teaches you how to build your own responsible brand step by step to achieve your goals. If you’re looking for the perfect complement to this course, Julieta shows you how to boost your brand’s social media presence in Brand Strategy on Instagram.

About this course
Julieta Tello opens the course by telling you a bit about herself, her extensive career in marketing, and how she made the leap to managing her own business. She also shares a few examples of brands that inspire her.

Take the first step towards building your brand by completing a business model canvas where you outline your purpose, market opportunity, objectives, and the positive impact you’d like to have on the world.

Julieta then teaches how to create a brand positioning strategy by defining your target audience as well as the personality, values, and beliefs of your brand.

Identify the functional, emotional, and social benefits of your product to see if they align with your brand’s characteristics. Then, find what makes your brand unique and gives it a competitive edge.

Once you’ve built the foundation, it’s time to create your marketing plan using a simple yet highly effective approach. Set the goals for your business and establish its strategic pillars to build a brand that can grow in the future without losing sight of your positioning. Discover why you need a well-designed product and services portfolio, an efficient sales strategy with prices and discounts, and a thorough understanding of sales channels to increase your brand’s probability of success.

Next, put together a communication strategy with objectives, a target audience, and a plan to reach that audience which includes the message you want to send and the type of content you want to create. Learn how to set a budget for your plan and a timeframe to implement it.

To wrap up the course, Julieta shows you how to measure your results (which isn’t just the number of zeros in your bank account) and shares some final tips to ensure success for your brand.

What is this course’s project?
Apply everything you’ve learned in the course to build your own brand.

Who is it for?
All types of creative and entrepreneurial people who want to show the world who they are and what they do by building a personal or professional brand.

What you need
The only requirement for this course is the drive to create a brand, whether personal or professional, and make it grow. As for materials, you need paper, a pencil, and a computer with an internet connection.