Logo Trend Report 2016-2017
Release date:2016, May 27
Duration:01 h 04 m
Author:Bill Gardner
Skill level:Beginner
Language:English
Exercise files:Yes
Do you find yourself in awe of some designers, wondering how they continue to produce fresh and original work? Are you unsure if your logo designs are maintaining relevance in a constantly evolving field? In this course, Bill Gardner evaluates over two-hundred logos, crafted by exceptional designers around the world, demonstrating how to detect trends. He shows you how to spot specific and valuable nuances, looking for new and engaging symbolism, so you can become sensitized to the trends occurring in the industry.
Discover how logo trends get started and how they evolve. See how several, different designers were able to manifest a different successful solution using the same general concept behind a trend. You’ll also learn where to look to find sparks for your next identity project that will allow you to launch into the vanguard of identifying trends before others.
Topics include:
Detecting logo design trends
Identifying marks and techniques to launch your next design
Determining which elements captivate consumers
Leveraging new ways to express dimension
Shifting the use of shape and line to communicate strength
00. Introduction
01 – Welcome
02 – Why are trends important
03 – A shifting brand environment
01. Why Trends
04 – A stride toward simplicity
05 – Discovering new symbology
02. Line
06 – Stimming – A repetitive loop
07 – Bars – Building with repetition
08 – Line dash – Hierarchy of line
03. Shape
09 – Circles – The universal shape
10 – Corners – Defining boundaries
11 – Pocket shields – Tomorrows crest
04. Type
12 – Off shift – Exposing the hidden message
13 – Letter block – Fitting the square
14 – Dog ears – A customized container
05. Dimension
15 – Slices – Layering in hidden dimension
16 – Benders – Unexpected agile shapes
17 – Curls – A mystery form is born
06. Surface
18 – Ombré – A gradient with breaks
19 – Half and half – Light and not so light
20 – Linked – Building visual bonds
07. Conclusion
21 – Forecasting future logo trends
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hey…. many thanks for this. you are awesome.
can you plz upload: “Logo Trend Report “