Logo Design – Techniques (Updated 16.12.2016)
Release date:2014, November 4
Duration:04 h 58 m
Author:Nigel French
Skill level:Beginner
Language:English
Exercise files:Yes
Logos are a critical part of the modern visual landscape. To learn how to create your own, it’s important to be able to identify the components and design techniques behind the most successful examples, from the Nike swoosh to the Coca-Cola ribbon. In this course, Nigel French deconstructs popular logos in order to explain why and how each logo works, and offers a methodical approach to creating a logo in Illustrator. This course combines theory with nuts-and-bolts techniques that emphasize simplicity and readability: the principles that ground the best logo designs.
Topics include:
Generating logo ideas
Choosing the right typeface
Designing with simple shapes
Adding shine, texture, beveled edges, and transparency
Designing with negative space
Choosing logo colors
Preparing final files
00. Introduction
01 – Welcome
02 – Exercise files and font usage
03 – Who should take this course
01. What Makes a Good Logo
04 – The purpose of a logo
05 – What makes a good logo
06 – Doing your homework
07 – Generating ideas
02. Exploring Type Variables
08 – Choosing the right typeface
09 – Exploring type variables
10 – Add or remove one thing
11 – Looking beyond twenty-six letters
12 – Replacing letters with words
03. Type Treatments
13 – Outlined type
14 – Creating a circular logo with type on a path
15 – Working with warped type
16 – Creating a monogram
17 – Creating a handwritten logo
18 – Creating a stacked type logo
19 – Perspective typeRendering letters as a halftone dot pattern
20 – Rendering letters as a halftone dot pattern
21 – Creating a vintage label
04. Designing with Simple Shapes
22 – Using simple shapes to create a logo symbol
23 – Lines
24 – Arrows
25 – More arrows
26 – Squares and rectangles
27 – Circles and ellipses
28 – Triangles and diamonds
29 – Stars
30 – Polygons
31 – Abstract shapes
32 – Geometric patterns
33 – Creating a modular logo from simple shapes
05. Logo Motifs
34 – Designing a seal logo
35 – Designing a shield logo
36 – Designing a ribbon logo
37 – Designing with swirls and swooshes
38 – Designing with hearts
39 – Designing with nature-inspired imagery
40 – Designing with architecture-inspired imagery
41 – Designing with animal-inspired imagery
42 – Taking inspiration from patterns
06. Logo Effects
43 – Creating shine
44 – Creating gloss
45 – Creating a bevel effect
46 – Working with transparency
47 – Designing with negative space
48 – Adding texture to a logo
07. Choosing Logo Colors
49 – Color associations
50 – Combining colors
51 – Spot, process, and web colors
52 – Recoloring artwork – Experiment with different color schemes
53 – Converting process to spot color
54 – Converting process to tints
55 – Converting transparency to tints
08. Lines and Stripes
56 – Offsetting mutliple paths
57 – Working with stripes
58 – Creating a circular maze
59 – Creating a patterned spiral
60 – Creating a camera shutter swirl
09. Simple 3D and Shadow Effects
61 – Type on a cube
62 – Perspective extrusion
63 – Adding a shaded shadow
64 – Creating an offset shadow
10. Finalizing the Logo
65 – Preparing usage guidelines
66 – Preparing print files
67 – Preparing screen files
11. Conclusion
68 – Goodbye
CONTENT.md
Ex_Files_Logo_Design_Techniques.rar
info.txt
Channel
