Drawing Vector Graphics Brand Character Design
Release date:2018, April 27
Duration:02 h 35 m
Author:Von Glitschka
Skill level:Intermediate
Language:English
Exercise files:Yes
Brand characters—visual personas that represent a company or product—can have a powerful impact on how audiences feel about your brand. This course walks through how to design a compelling brand character using the world’s leading vector illustration software: Adobe Illustrator. Instructor Von Glitschka begins by demonstrating how to research the creative cues needed to design a brand character, and then moves to the development of the character: styling, sketching, building, and coloring vector-based character art, and choosing the right typography. Final deliverables are addressed, as well as how clients can use your character design for promotion.
001 Welcome
002 Mining information
003 Choosing an appropriate style
004 Defining aesthetic
005 Drawing character ideas
006 Building brand character
007 Creating a brand logotype
008 Coloring brand character
009 Creating secondary brand graphics
010 Brand character guidelines
011 Brand character usage samples
012 Next steps
Ex_Files_Drawing_Vector_Graphics_Brand_Character_Design.rar
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